The Disney Company is planning to build on the current nostalgia driven trend of blending bars with classic video arcade games (Barcades). The new Flynn’s Barcade concept is modeled on the classic video game arcade featured in the films TRON and TRON: Legacy. In 2011, Disney experimented with a Flynn’s arcade as part of their ElecTRONica section promoting the film. Due to the popularity of the site, and the success of barcades like Dave and Busters and 1983 popping up around the country, Disney has decided to capitalize on the trend.
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| Flynn's at ElecTRONica |
Disney CEO Bob Iger has hand-selected Current Executive Vice President of Disney Stores, Paul Gains, to head the project. “We are proud to bring the Disney brand to the exciting arena of barcades.” said Gains. “We hope to benefit from the name recognition of Flynn’s to cater to Gen-Xers who miss the nostalgia of going to their local video arcade with a pocketful of quarters.” Gains also stated that all games will only cost one quarter to play and that change machines will be provided throughout the facilities. To make up for the reduced cost of the games, beer and alcohol will be provided at a premium price.
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| Artist Rendering |
In a shift from current trends there will also be a smoking section of the arcade where patrons can rest their cigarettes on the player control consoles to create the authentic burnmarks so loved by millions. To further enhance the experience, cast members will be roaming around the arcade wearing 80’s style clothes such as tube socks with shorts, parachute pants, and male cut-off shirts. “We will be the first barcade to incorporate patented Disney Smellitzer technology to recreate the smell of mildewed carpets and body odor that was synonymous with arcades in the 70’s and 80’s.” said Gains. Pilot locations will be opening in Yee-Haw Junction Florida, Blue Ball Pennsylvania, and Walla Walla Washington.
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